Mistakes Ive made in my professional life. | James Devaney/GC Images. It is 5:15 on a Monday evening. With Bill de Blasio, that was a different situation. He has a clear social consciousness to him that you dont see in a lot of professional athletes. And you just like have this moment, where youre like, Maybe this is it. And I have a nice, quiet life where I dont live in Washington, D.C. I fucking love John McCain. Smiths mother is a descendent of a signer of the Mayflower Compact, and a cousin of lead Watergate investigator Sam Ervin. Oftentimes its not going to be found in Washington, D.C. I remember hearing from other consultants, Why is he going out there speaking seven languages? Smith, who is a Bronx native, must be an intelligent woman, but going for the "bad boys" might . [26][27][28] Philip Elliott of Time praised its transparency and wrote that it "may just rewrite the template for what a political memoir can be. He was also married. Youve got this hard-nosed New York-style political operative and this friendly Hoosier mayor, he said. He is in talks to do a Fox News town hall in the coming weeks, building off the surprise success of Bernie Sanders appearance on Fox, and in the past couple of weeks has also been on Ellen and The View, as well as Preet Bhararas podcast, The Intercepts podcast and The New Yorkers podcast. And I am,' Smith toldWalzak. Chuck Kennedy/PFA. Tom Ford. Smith: In my experience, the best working relationships between candidates and their top staff often depend on a sort of yin-yang dynamic. Maybe a story that would be 80-20 bad you can get down to 60-40 bad, and that little bit is worth it.. Are you kidding me? I should know: Last October, I had my own intimate, off-the-record encounter with Mayor Pete. Offers may be subject to change without notice. It might not get you the votes, but I am not the political director. She gravitates to candidates who are challenging and testing the status quo. Then, in an instant, everything changed, Smith writes in her tell-all, Any Given Tuesday., It came in the form of a text from [fellow consultant] Hari [Sevugan]: `Call me. 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As someone who was a mayor who was on the ground, who knows how important this stuff is, hes a great messenger to send out there to these smaller media markets everywhere, where he can meet with the mayors, speak to them in their language, help make sure that theyre getting the resources they need. We were on the bus in New Hampshire the week we were playing each other and furiously checking our lineups. In that same vein, I know that there were people in the transportation secretarys inner circle that thought his taking that position wasnt the best idea. Lis Smith is a veteran of twenty political campaigns. Former communications director, Pete Buttigieg's presidential campaign. After 20 campaigns flacking for candidates such as Transportation Secretary and former South Bend Mayor Pete Buttigieg, former Missouri Sen. Claire McCaskill,. Its just that I think with both Joe Biden and Kamala Harris that it would do the administration good to get out there a little bit more, and not to let the media and the Twitter dialogue get in your head, because most people dont speak like Pete Buttigieg in these beautiful, poetic, perfectly formed sentences. But seriously. Smith: Thats hilarious. It wasnt really until 2012 when I worked for Barack Obama that I did find a really strong female mentor in Stephanie Cutter and I learned so much about my job, so much about politics, so much about how to effectively communicate from Stephanie Cutter. Because 2015 and 2016 were really difficult times in my life. I think thats always been part of Joe Bidens appeal. Smith: Mayor Pete is where Mayor Pete is now because Mayor Pete is just one of the most uniquely talented members of the Democratic Party. Smith is a fierce New York City-based Democratic operative who helped engineer the plan to get Buttigieg in front of not just national political reporters, but anybody with a camera or microphone. I thought everybody knew that.. The whole saga also taught her the rhythms of the New York tabloids, which have similarities to the national political press. [2][9] She later worked as the spokeswoman for Bill de Blasio's mayoral run in 2013. (The rapid-response job, Smith says, was for her like being a pig in shit. Buttigieg campaigns in Iowa shortly after officially announcing his bid for the Democratic nomination for president. The two of us talked this week about Buttigiegs political future, whether Cincinnati Bengals quarterback Joe Burrow could jump into politics, and the ingredients of a good political candidate. Candidates and the people around them can get so spun up about things, and when you get spun up you make the worst mistakes, she says. That cut both ways during the campaign for Buttigieg, particularly when a white police officer killed a Black man in South Bend. . But there have been a few times when Ive been around him when I knew something, a factoid or something he didnt know, and let me tell you, I fucking lord it all over him. But there may be no political couple odder than that of Buttigieg and Smith. From the second I met Pete, I knew that there was something special about him. George Bush had Karl Rove; Bill Clinton had James Carville. Axelrod told Buttigieg about Smith, and OMalley told Smith about this young mayor from South Bend. Smith: I think its been great. Oh really, you didnt know that? And when I began asking around to figure out who was behind that strategy, the same name kept coming up: Lis Smith. In 2001, she graduated Bronxville High School. Wren: He rehabilitated you and taught you to love the political process again. But more broadly, they are diagnosing the ills of the party that paid their housing for years. I knew from the beginningthat our relationship would be a big tabloid story when it became public. Hes someone I ask for advice. She recently appeared on Fox News and is catching the attention of other media outlets to further discuss the juicy details she spilled in her memoir. Smith: So with John Edwards, I was a college student. Id worked for former [Former Maryland Gov.] What is Lis Smiths secret sauce? Also how many, like, mind-games campaigns are playing with others. We just had the Supreme Court decision on abortion. She was also communications director for Dan Seals' 2008 Illinois House race. It was a long shot. In a chapter entitled The Eye of the Storm, she recalled how her parents who reside in Westchester were shockedwhen photographers and scribes were camped outside their home when Spitzer joined them for Christmas dinner. Its really fun. I think its just shaped up to be a perfect role for him. Craig F. Walker/The Boston Globe via Getty Images. It is, she says, the only newspaper she subscribes to. Eliot Spitzer wasted no time Wednesday in cozying up to his new girlfriend's family. Smith: Democrats love to bitch that we dont have a bench. I was coming off some New York races where everything is just all-day personal attacks getting in the mud. Andrew Cuomo's. Isis bride Lisa Smith's husband was British Jihadist Sajid Aslam During an investigation conducted by the Irish Mail on Sunday, she said that Aslam, the father of her daughter, is dead - having been killed in the past three months. POLITICO Weekend flies into inboxes every Friday. She had served as a senior aide on OMalleys 2016 bid and with the Maryland governor when he was head of the Democratic Governors Association. The good candidates have humility. Buttigieg has gotten a number of lavish long-form features, so many that some have jokingly wondered whether Smith is getting paid by the profile. Riley Keough has been married to Australian stuntman Ben Smith-Petersen since 2015. She has a 3-day-old copy of the New York Post in her bag. This story has been shared 151,667 times. I think now more than ever, people need to understand how the media works. Theres the article in the Atlantic where the writer met the mayor of South Bend, Indiana for a chicken tempura lunch in Manhattan. Except then it didnt. And as you saw on Fox News Sunday, as I went to bed last night, [his clip] has 8 million views. [19], In 2020, Smith was one of six political experts named as fellows by the Georgetown Institute of Politics and Public Service. Bill de Blasio, too. If Id thought things couldnt have gotten worse, I was wrong, she said. After 20 campaigns flacking for candidates such as Transportation Secretary and former South Bend Mayor Pete Buttigieg, former Missouri Sen. Claire McCaskill, former Virginia Gov. The scandal would serve as a distraction for both Smith and mayor-elect de Blasio but the political crisis communications guru thought she could ride out the storm. Adam Wren is national politics correspondent at POLITICO. In that moment, in retrospect, it seems like Harris couldve ended Buttigiegs campaign. He shoots her a look and gives a mock shrug, as if it's an inside joke between the three of us, now old chums: I mean, a little I guess., Buttigieg makes an appearance on "The View." Terry McAuliffe, and President Barack Obama, Lis Smith is finally flacking for Lis Smith. I was blindly ambitious, versus blindly loyal, and where the shiny object of being a New York City press secretary was more alluring to me that I was willing to overlook his very clear deficiencies. Maybe Im done. Wren: Fair enough. Did it worry you that he might not be the candidate with whom people most wanted to have a beer or should we say, get lit with? Pete and I, you can probably tell are pretty laid-back, pretty low-key, I guess what you would call pretty Midwestern, said Mike Schmuhl, Buttigiegs campaign manager, who sounds like the host of a classical-music radio station who just returned from a yoga retreat. Click here. Not long after that, at the presidential primary debate in Miami on June 27, you take us inside the greenroom backstage as you watched Pete get asked about this incredibly fraught moment. Yeah. But that didnt work out. Her plan is to emulate maybe the best-known and most successful insurgent move of recent campaign history: John McCains 2000 Straight Talk Express. Smith double majored in government and anthropology at Dartmouth College, graduating in 2005. [2][11], She was the deputy campaign manager for the Martin O'Malley 2016 presidential campaign. And so my advice would just be, get out there more, especially with Kamala, go out there more. [24], Smith authored the 2022 book Any Given Tuesday: A Political Love Story. Lets be real, Adam. The Buttigiegs announced last month that they were engaged in the adoption process. He hung up and looked at me in horror, and then my phone started ringing. 20172020 Pete Buttigieg presidential campaign, Pete Buttigieg's 2020 presidential campaign, Martin O'Malley 2016 presidential campaign, Georgetown Institute of Politics and Public Service, "On the Ground With Lis Smith, the Political Pro Who Invented 'Mayor Pete', "A Tabloid Bashing, and a Lost Job With the Mayor", "Virginia Politics Blog - McAuliffe Adds Press Secretary", "To Know Mayor Pete, Look at His Top Adviser's Underreported Past", "Mayor Pete Buttigieg Is Even Worse Than He Seems", "Knowing the Buttiverse: We're tracking 101 ex-staffers from Secretary Pete's 2020 campaign and where they are now", "The Women Running Presidential Campaigns Give Us a Behind-the-Scenes Look at Life on the Trail", "10 of the most powerful women who are running the 2020 presidential campaigns from behind the scenes", "Lis Smith | 2020 40 under 40 in Government and Politics", "GU Politics announces fall fellows to celebrate its fifth anniversary", "Andrew Cuomo's Smear Team: His Brother and Top Advisers, Transcripts Reveal", "The Moment Cuomo Adviser Lis Smith Says MSNBC Anchor Katy Tur Repeated Her 'Spin' On Air", "In crisis PR mode, Lis Smith told top Cuomo aide Melissa DeRosa to 'just have your fucking assistant text people' and 'this is insane' as sexual harassment scandal blew up", "The Michigan Democrat Who Could Solve Her Party's Identity Crisis", "Lis Smith dishes on love of political combat in new book", "Two New Memoirs Detail the Threats to American Democracy", "Confessions of a Political Swashbuckler", "Welcome to the new era of political memoir", "Any Given Tuesday: Lis Smith on Cuomo, Spitzer and a political life", "Opinion | Lis Smith's self-serving story about Andrew Cuomo", "Let's Hear From the Women Lis Smith Smeared", "Opinion | 'The G.O.P. Your knowledge of the process? They lead with emotion. Why do I fucking love John McCain? Lis has absolutely no fear, said Jeff Smith, a former Missouri lawmaker who dated Smith for four years and considers her one of his closest friends. Everyone thought I was crazy. When I stood up and left the table, Buttigieg stayed, and I recognized a woman sitting at the bar. Each was the political id the candidate couldnt, or wouldnt, express. This isnt going as planned., She continued: As soon as I got Hari on the line, he filled me in. In a tweet shared on July 20, 2022, Jeff praised Smith for the publication of her insightful book., Talked @Morning_Joe about why I wrote Any Given Tuesday: "More than ever we need people to believe in the political processPolitics is more important than ever. A report by New York Attorney General Letitia James showed that Smith was working behind the scenes to protect Cuomo from the allegations. Then there was what I did next: jumped off the cliff. But is it undermining its own side? So many flacks lose their mind over inconsequential things, and have no sense of, This is good press, this is mediocre press, and this is awful press. That is something you know once you have been through awful press.. Wren: I want a window into how you advise candidates amid a crisis. . Wren: One of your legacies is the coaching tree, to use an apt football metaphor, that you left behind on the Pete campaign. It was from Montego Bay that Smith and de Blasio announced she would not be joining his administration. Smith has made a name for herself in recent months by working with a new crop of candidates in the middle of the country, including Michigan State Sen. Mallory McMorrow (center). I know that the media loves to pick up on a gaffe here or there but the more comfortable you are, the more interviews you do, the more comfortable you get in front of the camera, and the less little slip ups matter. [33][34][35] She has written for publications such as The New York Times, Vanity Fair and The Washington Post. Smith: It made me want to be better at my job. And when it happened, the story was her. Smith: Joey Burrow is an incredible leader. That maybe once he double-dipped his fry at Barnabys? The great media disruption comes for the Des Moines Register. | Its about getting to know people and them getting to know you, Buttigieg says when I see him after the Brooklyn fundraiser, where he at least pretends to recall our earlier meeting and what we talked about. [20] She was a senior advisor on Corey Johnson's 2021 campaign for New York City Comptroller, and raised $3.5 million in funds for a PAC supporting Andrew Yang's 2021 mayoral campaign. Let Pete be Pete. She advised a couple of governors still left in office, and started taking on more nonprofit clients. Well, of course someone running for president would need to talk about it with me first, right? I want Republicans to read this book. The saga gave Smith an insight that most campaign operatives lack: what it's actually like to be that bug trapped under the magnifying glass. This interview has been edited for length and clarity. There is only so much you can do to bare your soul over a beer, but hopefully people get to know you on some level and more than they would one gaggle at a time. [19], In 2021, Smith worked closely with then-governor Andrew Cuomo, and advised him on how to respond to the sexual harassment allegations against him. Smith marched him to the front of where the national and New York press were gathered, telling him, Are you ready for your first gaggle? He stayed until the matter was exhausted. I love him. Less than 24 hours after announcing the end of his marriage, former Gov. The speed with which Buttegieg emerged has been astonishing, which happens to be the speed at which Smith works. Through the DNC race and afterward, Smith treated the national political press like it was another constituency that needed to be courted. Riley was joined by her husband Ben Smith-Petersen, who gave a touching speech at Lisa Marie's funeral, in which he revealed that they recently welcomed a daughter into the world. Theres a public Terry and a private Terry. When they gave me the job I thought, first of all this job exists? Theyre just not looking in the right places. She did, however, date a married. Lis Smith, Buttigieg's top communications adviser . Smith has been studying the effort, reaching out to reporters who were there, and has been in regular contact with John Weaver, who helped engineer it. I have a really close-knit group of friends who have nothing to do with politics. A lot of people thought that to beat Trump, you had to be Trump. Theyre in the agencies. Usually, it was all good-natured. Hes been a guest on BuzzFeeds morning news show, been featured on Vices nightly news show and sat down with a couple of the guys from Barstool Sports. The first time people saw Pete, it was the same as the reaction I had when I first met him, which is where the hell has this guy been my entire life?. Smith plotted the rollout of Pete Buttigiegs longshot presidential campaign. Click here. So I wanted to write a book to tell people, Hey, if you want to know what politics is like the ins and outs, the good, bad, and the ugly this is a book for you.. Smith: I think Ive got good relationships with people in the media. Why that works with Pete, whatever you want to call it the earnest side of him, this nerdy side of him, the wonky side of him was because it was authentically Pete. Behind the scenes, Id get keep your head up emails from senior de Blasio aides, but when it came to the press, it seemed their attitude was more along the lines of off with her head. A few weeks ago, a couple of hundred people expressed interest in this event. After the fundraiser, Buttigieg is going to rush off to 30 Rock to do Maddow, then in the morning New Day on CNN, and then fly to Iowa, then do Morning Joe when hes back. Because he completely disrupts the idea of what a successful younger politician is. Its a super-aggressive thing to do. William C. Lopez After leaving the eatery at around 12:30 a.m., Smith gave Spitzer a flirtatious look over her shoulder before the . All Rights Reserved. Regular voters and the media were primed for it.. Hes someone who is very special to me, and I hope hes always a part of my life. Despite that having been some years ago, Jeff appears to support Smith and her recent endeavors. And it was a running joke between us: I was like, I cant listen to you talk about smart sewers one more time, or I will lose my mind. He loves that stuff. There may be nobody more central to Mayor Pete's media successbesides the candidate himself, and arguably his social-media-savvy husband, Chasten Buttigiegthan Smith, who serves as a. I am a liberal Democrat, but I was so into the McCain thing. Smith: You never say never. [42] The relationship ended her role in de Blasio's mayoral campaign after tabloids published stories about it. He was a once-in-a-generation talent, someone who perfectly met the moment. Smith starts texting me, wanting to know if Id seen the celebrities in the audience, including George Takei, Kal Penn and Kate McKinnon. What do I get if I pay for your consulting services? Wren: Much has been made about Trump Derangement Syndrome this idea that, true or not, he scrambles rational political responses from otherwise reasonable people. 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