Creating a golden smokey eye was a complete breeze. There are 84 (!) Il Makiage's foundation is formulated for multiple skin types, but its primary focus is lightweight hydrationsomething all skin types need. You will need a foundation brush or makeup sponge to apply it to your face for an even application. Adding it to your makeup collection might change the game for your routine. While the colour match for us was way off, the foundation itself was a brilliant base product. When I dont want too much, I can apply this right to where I need coverage (like my acne scars on my chin) with my fingers, and it blends right into my skin without covering my entire face with makeup. How can I adapt my weights routine for big boobs? . "Oddity is not one we had been tracking," he said. As someone whose skin is often dry and tight after applying mattifying foundations, Il Makiage's hyaluronic acid-infused formula caught my attention. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Ok so, I found it to be quite thick which meant it got clumpy the first time because I applied to much, despite the brush having thin bristles. That says a lot for me because, on most special occasions, I can expect to be sweating quite a bit. This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. The foundation brush applies it beautifully for a really even base. Having launched in the UK in May, the beauty brand's most hyped-about product: the 'Woke Up Like This' foundation has gone viral. ', 'Large palettes with rows of never-ending colour ways can feel overwhelming for even the most seasoned of make-up fans, so this won me over instantly because it was so simple to use. In the role, she took many businesses public and helped others that were trying to go public. After 14 days, if you decide to keep the product, they will charge the full price for the items that you keep. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 64 subscribers Subscribe Share 27K views 2 years ago I tried Il Makiage Woke Up. Not only does Il Makiage ship to the U.K., it also offers free returns, but standard delivery costs 3.95. As for how well it held up throughout the day, after eight hours there was little to complain about, we saw a slight shine return to our forehead and nose, but no foundation can completely mattify oily skin for hours on end, so it wasnt a cause for concern. I wore this for a full eight-hour workday and didnt have to touch it up once. But any that you send back, you won't be charged for. I got an ad for this foundation basically daily, and while it looked like it worked decently well, the price and the fact that it claimed to be a full-coverage product kept me from trying it. Totally. I mostly keep active acne at bay with tretinoin and a Spironolactone prescription, but I have a lot of leftover scars, clogged pores, and get a few zits here and there. Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. If you've ever wondered why hyaluronic acid is used in so many beauty products, it's primarily because of its water-binding properties. well done Il Makiage! Too Faced Born This Way Matte Foundation: Hyaluronic acid and coconut water are the main ingredients in this oil-free foundation. . Global Business and Financial News, Stock Quotes, and Market Data and Analysis. If Oddity decides to go public, it will need to show investors it can sustain its rapid growth over time and not fade away as a fad. I also love that it doesnt slide all over my hand while Im applying it, making application with a brush, sponge, or even my fingers a pretty smooth process. I was worried that I hadn't answered every question with the correct answer but the most accurate colour ever came through the post it was seriously the most suited foundation to our skin tone I've ever tried. If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. It doesnt feel thick or heavy on my face at all, but it has some weight to it when Im applying, which allows it to have a good amount of coverage. "The CFO hire that was, I think, definitely a positive sign for an IPO, it's something we look for in IPO candidates," said Matthew Kennedy, a senior IPO market strategist for Renaissance Capital. Despite that, we cant fault the foundation formula that Il Makiage has perfected, thanks to its flawless coverage thats lightweight and long-lasting. Heres how it went. Buying complexion cosmetics online can be tricky, but IL MAKIAGE expertly shade matches to your skin tone without ever having seeing your face. In fact, the foundation is so popular, it's . Byrdie is among the first beauty publications she's contributed to. Its retail price is $45, not including shipping and handling. Due to all of this, my preference for foundation is ever-changing. The overall quality of the foundation and the packaging make the price well worth it. Hi Everyone! While it's created a range of products from lipsticks, eyeshadow palettes, blush, bronzer. Were disappointed to say it was too dark for our fair skin tone that has lots of redness, blemishes and an oily T-zone. Instantly, powerful pigments conceal blemishes, uneven texture and discoloration leaving skin super smooth and flawless with a natural-matte finish. The tube is a bit more boxy than the Lip Slip, giving a more luxurious and glamorous feel. 6d 22h left (Thu, 08:40 AM) or Best Offer +$5.85 shipping Sponsored il makiage foundation Brand New $38.00 savace-3 (2) 100% or Best Offer +$5.85 shipping Sponsored I'm not sure if we would pay 23 for it, although it's definitely a durable mascara. Personally, one bottle stretched over three months and I used it often. As soon as you land on the Il Makiage website, it directs you to its "power match" quiz to determine your shade from the 50 available in its 'woke up like this" foundation. Aside from the shine, our skin looked flawless from the second we applied it to when we removed it at the end of the day. "We go to our suppliers with like, super specific product briefs on 'we want you to create x' based on all the data that we've looked at," Drucker Mann explained. Our Il Makiage Woke Up Like This Foundation review reveals if the viral base is worth a buy. Available in 50 shades for all skin tones. Got a confidential news tip? II Makiage is an online beauty brand that sells foundation, concealer, mascara, and most other makeup products. Read more: Best vegan foundations for every skin type. It gave me a dewy feel without too much of a dewy lookto my liking. We love guilt-free beauty. I prefer a gel-like foundation that is neither too liquid-y nor too thick, and this hits it out of the park on the texture front. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. Il Makiage Professional Makeup. This Setting Powder is Life-Changing, This Is Not a Drill: Glossier Is Finally Available at Sephora, Dermatologists Agree: Everyone Should Be Using Vitamin C, Im A Beauty Editor Who Loves ProductsHeres How I Travel With Just A Carry-On. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. Its the Goldilocks of foundations. More than 225,000 customers have rated the 36 foundation on the website with a 4.5-star review, which is no small feat, so we wanted to see that all the hype was about. This is the IL MAKIAGE foundation in the shade #105. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Then, I see someone I love using it, and Im finally worn down enough to try it. I also love that I can sheer it out. It definitely feels like a luxe brand before even trying anything. We took the quiz, waited for our shade to arrive on our doorstep and put it to the test. Lately, I opt for a natural finish whenever possible. I have tried many foundations in my day and it takes quite a bit to impress me, especially something with a higher price tag from a brand Ive never tried before. I think right now we're cementing those winners," Drucker Mann said. Instead, its created a detailed "power match" online quiz to find your foundation shade, from the 50 available, claiming to deliver 90 per cent accuracy. Just when I was convinced there may not be a foundation that meets all my requirements, I came across the Il Makiage Woke Up Like This Foundation. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . Get this delivered to your inbox, and more info about our products and services. I can spot gimmicks and marketing tactics, and I have a strong eye for what products I actually want to try and what is just a blip on my radar. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. 's Camo CC Cream Creates the Best No-Makeup Makeup Look, The Nars Light Reflecting Foundation Gives My Skin a Hydrated, Healthy Glow. Once you realise you only need a small amount for effects, it does the job pretty nicely. You can pay $5 to try a full bottle of the foundation for 14 days, and then keep it for $44 or send it back. GLAMOUR deputy beauty editor tried it twice, once in natural daylight with no makeup on and was recommended N4.75 (a beige with neutral undertones for light skin, it looks as though it has more pink in the base than the Il Makiage foundation) which matched her skin with no tidelines whatsoever. Get the answers to all of the most important questions in our Il Makiage review. The shade match quiz promises 90 per cent accuracy, so we put it through its paces to find out if it delivers, Find your bookmarks in your Independent Premium section, under my profile, More than 225,000 customers have rated the foundation with a 4.5-star review. Get your order as described or receive your money back. Here is what she thought. "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" Free delivery for many products! Oddity builds out new products and brands by using its tech to figure out what customers are looking for. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". The company insists the algorithm works and says it gets the shade right more than 90% of the time. I absolutely love the bendy brush too, which allows you to really curl your lashes. In short, these are quality eyeshadow palettes. It blew my mind. Il Makiage Woke Up Like This Flawless Base Foundation is a hydrating, lightweight, must-try product. Born This Way Matte Foundation ($40, 1fl oz.) ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. RAW NO FILTER VIDEO!!! Oddity declined to share its return rate; its gross sales total does not include returns. However, it doesn't take more than a few good pumps for full coverage. It's also a hefty product in terms of it's size so you get a good bang for your buck. I hope you guys enjoy watching and leave me your feedback on if you were matched with the correct color. Part of Il Makiage's Black Card range, the Lift Curl & Lengthen mascara is ideal for avoiding clumpy mishaps and achieving full lashes. Some Experts Say Birth Order Can Explain Your PersonalityIs it True? Il Makiage F*ck I'm Flawless Multi-use Perfecting ConcealerUK: 24 - buy hereUS: $31 - buy here, Pros: Accurate colour match, easy application, covers blemishes and dark circles. The quiz takes customers through a series of questions about their skin type and tone and then scans a picture of their face to figure out the right shade. fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. However, this was comfortable to wear and had a barely there texture. Full-coverage foundations, concealers, and lip and eye . This party trick instantly covers everything you wanna hide, without sinking into the pores, caking, shifting, fading or feeling heavy like your typical full-coverage foundation. Don't forget to like and subscribe. If you send back all three products, you'll only be charged for shipping. At $45, I wasnt ready to throw my money at something Id never seen someone I trust try before and I pretty much only wore dewy, medium-coverage products for years, which made this an immediate no in my book for a long time. The Best Mother-Daughter Trip Destinations in the U.S. 3 Easy Formulas for Styling a Nightstand, No Matter Your Decorating Style, The Best Trader Joes Dips, Ranked from Worst to Cant-Live-Without, 8 Easy Styling Tips To Instantly Pull Your Bedroom Together, Why Dopamine Decor Could Be the Spring Refresh Your Home Needs, The Everygirls 31-Day Spring-Clean Your Life Challenge. By the end of the day, it still looked quite fresh. "An IPO has clearly been on their mind," he said. In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. Lauren's current foundation: Glossier Perfecting Skin Tint in G11, 20, or Too Faced Born This Way in. Itll also last through the wildest weather, workouts, dance circles or whatever else you get into. Dermatologically tested Shop full face makeup products online from IL MAKIAGE. Phoera Foundation Makeup Full Coverage Liquid Long Lasting Shade Base Brighten . This item will be sent through the Global Shipping Programme and includes international tracking. Il Makiage review | Foundation shade 60 + Concealer shade 3 5 Chantsy [Chantal Sarkisian] 2.01K subscribers Subscribe 475 Share 65K views 3 years ago #330 #ilmakiagereview. ', 'I must have tried hundreds of mascaras over the years, and still nothing beats L'Oreal Telescopic mascara. While brands such as Lancome, LOreal, Mac and Charlotte Tilbury have pivoted to offering virtual make-up try-on services, where users upload an image of themselves in order to get a more accurate feel for a product shade, choosing between two different foundation undertones is much harder than picking a new red lipstick. The Woke Up Like This Flawless Base Foundation is worth the hype. No matter your foundation preferences, this product could definitely find a spot in your makeup bag. However, if you do find your recommended match is wrong, the brand allows for customers to return the foundation, in any condition, within 60 days, and receive a full refund, so you can try the quiz again or cut your losses. The survey is detailed and thorough, just be certain with your answers before you commit to buying the foundation to avoid disappointment. We independently research, test, review, and recommend the best WH Beauty Editor Perdita Nouril had a play with the products. Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in. Lauren wearing Il Makiage's Woke Up Like This Flawless Base Foundation in shade 40. If youve previously shunned fuller coverage foundation to avoid that thick, heavy sensation, this is a great re-introduction, with no cakiness in sight, just smooth, healthy-looking skin that isnt weighed down. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. Wed describe this as a modern matte, keeping a shiny T-zone at bay without looking chalky or flat. If a foundation can withstand a hot, sweaty day, it can do practically anything. They claim one day it "could replace a dermatologist's eyes.". It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. In other words, the brand has researched over 700 different skin tones, and after taking a quick quiz, IL MAKIAGE is able to accurately shade match your foundation or concealer without actually having ever seen your face IRL. We tried the Il Makiage foundation to see if its worth the hype. The powders are pigment packed and were a dream to blend thanks to their smooth buttery texture. Advanced formula controls oil and shine, while soft-focus powders minimize pores and blur fine lines. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. We certainly think so! After finding our shade, 040, we waited excitedly for it to arrive before using it as we would normally apply our usual foundation. Its not flat or matte by any means, but it definitely doesnt look shiny either. Even when Im wearing nothing on my face, I can swipe this across my cheek in a line, and in a second, it blends in and you cant even tell. "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. Oddity, which is home to the Il Makiage makeup line, the Spoiled Child skin and hair care brand, and a third brand that's in the works, declined to say whether it's planning to go public but did reveal some of its financial metrics with CNBC. While its created a range of products from lipsticks, eyeshadow palettes, blush, bronzer and more, its signature offering is the "woke up like this" foundation. Et voil, shopping for a smokey eye has never been easier. What does it have that Il Makiage doesn't? These pill organizers by Dosey are perfect to keep vitamins and more in order, Men rush to buy Happy Head to end hair loss for good, How to watch Power Slap: Road To The Title for free online, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, The questionaire ensured we were sent the perfect shade of foundation, The F*ck I'm Flawless concealer performed brilliantly at lightening eye bags and covering spots, The Icon High Volume mascara was quite thick in testing, Lift and Curl mascara was great for avoiding clumps, The flip case means Color Boss Squad palettes are perfect for touching up on the go, Hypnotize gives you fuller, bushier-looking eyebrows, We found Dirty Talk to be really bold and easy to apply, Really accurate colour-match (thanks to the quiz), Eyeshadow palettes are quite heavy so not hand bag-friendly, Lipstick colour could be thicker/ more full bodied. I took the shade match quiz and. Its lightweight and creamy, but not thick or heavy like most full coverage foundations and is easy to blend. I love it! Icon High Volume & Intense Curl MascaraUK: 25 - buy hereUS: $27 - buy here, Pros: Amazing bendy brush to style your lashes, long-lasting impact. Il Makiage claims this foundation has buildable medium-to-full coverage with an ultra-lightweight feel and seamless blend (which sounded impossible to me, TBH). Trying this foundation felt like discovering gold after an extensive search. "But I think we'll keep an eye on it now.". Its buildable and truly does blend into my skin like nothing else Ive ever tried. 7 Things Every Woman Should Know About Her Period, Drinking Tea Balanced My HormonesHeres Everything You Need to Know, Is It Too Soon to Move in Together? Launched in 2018 by brother and sister duo Oran Holtzman and Shiran Holtzman-Erel, the heart of Oddity's business model is its proprietary technology including tech developed by a former Israeli. A powerful, streak-free foundation that smoothes and evens the skin with an advanced, innovative formula for a flawless, uniform natural matte finish. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. Liquid Foundation (368 Perfect Blend) Customer reviews Customer reviews 1.6 out of 5 9 global ratings Il Makiage Professional Makeup. I Tried Sona Beauty's Golden Touch FoundationHere Are My Honest Thoughts, Here's Exactly How to Make Your Makeup Sweatproof, MAC's Studio Fix Fluid Foundation Is as Camera-Ready as Ever, Shades for Days: 12 of the Best Foundations for Dark Skin, We Tested 32 Setting PowdersThese 14 Are Worth Buying, Fenty Beauty's Soft Matte Foundation Kept My Skin Shine-Free in the Georgia Heat, The 15 Foundations Celebrity Makeup Artists Use on All Their Clients, Reviewed: Nars' Sheer Glow Foundation is a Lightweight Must-Have, Haus Labs' New Foundation Is Worth The TikTok Hype, e.l.f. Data is a real-time snapshot *Data is delayed at least 15 minutes. As with everything else from Il Makiage that I tried, the eyeshadows last for ages, whether you apply generously or not. Applying IL MAKIAGE WOKE UP LIKE THIS foundation! In his work at Renaissance Capital, Kennedy tracks every initial filing for the firm's clients. It unfortunately didnt deliver on giving us a perfect match for our skin tone, the brand's main selling point, which left us disappointed, despite how well it performed. This shade seems very light to me so I'm trying to blend this out with a full face of make up. It was noticeably too orange for us which was unable to be corrected even when using the smallest amount. Not only does Il Makiage's extensive colour-match quiz find your foundation, it also matches up the F*ck I'm Flawless concealer mine was significantly lighter which made me apprehensive at first but it worked wonders for both covering up and contouring. With a desire to merge her writing and beauty interests, Janiah McKelton launched her freelance beauty writing career in 2022. Over the last year and a half, Oddity has made a series of moves that indicate it could be preparing for an IPO. Tone without ever having seeing your face I opt for a full face products! 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