The shoe was designed by Nike co-founder and track coach Bill Bowerman. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The fish weighed 5 pounds, 15 ounces. Thats exactly why it became dangerous to wear Air Jordans in the inner cities. Now it was me being shot at directly. The Nike website does not list the Cortez as a currently available sneaker, but it is possible that the Cortez may be discontinued in certain markets but still available in others. Gracias por ser suscriptor! US Congresswoman Alexandria Ocasio-Cortez has given a speech rejecting a colleague's apology after he allegedly used a sexist slur in an argument. This city was in what we now call Mexico, according to the Web Stand. By the late 1980s, Nike had chipped away a huge chunk of the sportswear market. The sneaker was originally designed for track and field, but became popular with everyday consumers. Despite releasing a variety of sneakers and other shoes with conspicuous C.K. "I wanted to put a Chicano on the shoe born in this land yet influenced by this other land so it's that mix that I put on the side. 1-48 of 254 results for "nike cortez women" RESULTS. I received a level of respect by being with MS-13. The answer is yes. Its safe to wear again. They took us to restaurants and events. Sales reached $800,000 during the first year the shoe was released, which was a 100% sales increase over the 8,000 sales inquiries reached after the first year of selling the Tiger brand shoes. The two were looking for a shoe that would be lightweight and durable. Where they're going. The shoe was originally called the Nike Bill Bowerman. Nike Cortez for over a decade now. The white-and-red shoe Forrest Gump wore on the big screen was a Nike Cortez, for example. "They were to demonstrate uniformity. The most popular ambassador of the shoe was perhaps Eazy-E, whose Cortezes were integral to his gangster rap image. Pick from bright colors, classics and special edition styles to find yours and wear with jeans and a . There is no definitive answer to this question, as it is up to each individual to decide what they believe. But they soon got into some legal trouble as this name was too close to the Adidas Azteca Gold track shoe. How about that Nike and Asics had a battle over the model? Michael Zagaris/Getty Images; Getty Images Now I was the one hiding behind a dumpster just trying to stay alive. The colour of your Nike Cortez kicks indicated which gang you were in. Before the issue could even cool, it was discovered that Reebok rolled out yet another shoe, this time with Y.G., a rapper from Compton. Some shoes like Nike Cortezs have been described as the most gangster shoes in the world because of their popularity among the members of the MS-13 gang, which also happens to be one of the most dreaded gangs in North America. It became the best-selling shoe in the history of BRS and Onitsuka Tiger, but behind the scenes, problems started to arise. We started seeing the families of other rival gangs like 18th Street. Its the kind of river where you would expect to find a big smallmouth bass. At this time, it is unclear if Nike has discontinued the Cortez. From Farrah Fawcett skateboarding in Cortez for a Nike ad campaign the to the classic red . But the shoe's appeal was not just limited to gangs. This shoe became popular when seen on actress Farah Fawcett in Charlie's Angels. While adidas (XETRA:ADS.DE +1.60%) posted positive sales growth, Nike's sales dropped and the German upstart claimed the #2 spot over Jordan Brand. The shoe is named after THE Cortez, Hernando Cortez, a Spanish conquistador who gathered up an army of Spaniards and Native Americans from Central America and the islands to march on a great. It was just dirt fields. In the years since the Cortez was created, cultural values and considerations have drastically changed. In North America, Europe, the Middle East and Africa, its teams have seen transit times shoot up, largely due to "port and rail congestion and labor . The Nike Cortez shoes have been popular for many years, and they have been worn by celebrities, athletes, and everyday people. This name was based on ancient Mexican history and the Aztec Empire. I threw myself into my relationship with MS-13. The police in L.A. could easily identify you because of your sneakers. It's so iconic to us and what it means to be Chicano," says Quintero. If you were wearing the Cortez, and a gang member hit you up asking where you were from and you told them nowhere, youd probably get beat up because no one would believe you. He took off his ball cap, put it on again, rubbed his face. Cortez runs half a size smaller than adidas NMD R1 (according to 9 users) Nike Cortez = adidas YEEZY 500 + 0.5. Designed by an Olympic track coach, this shoe changed the way the world ran. Even though it is a old shoe, it is still very popular among Chicano gangs all over California. It's a Golden Jubilee for Nike Cortez. In recent years, the Nike Cortez has been re-released in a variety of colorways, including the All White colorway that was released in 2017. Part of the quick strike trio called the Quilted pack these lightweight supple leather shoes feature luxurious quilted Come the 1980s, and these shoes were endorsed by basketballs biggest names of the time also bitter archrivals L.A. Lakers Magic Johnson and Boston Celtics Larry Byrd. hide caption. Thats because they faded into oblivion when the likes of Nikes Jordans stole their fire. While some fans were disappointed to hear the news, others were not surprised. However, this leather Cortez was quite heavy. The Cortez has a rich history and was once one of the companys most popular shoes. Thats when the Cortez became popular over there. This lightweight running shoe has a lightweight upper and spiked rubber outsole and dual-overlay suede on the toe cap. Via Forrest Gump the movie Though today, the Cortez isn't the . If you seen someone wearing Cortez, you knew they were affiliated. It seems it has found a new market elsewhere in the cultural sphere and music, but not as immensely as it used to be in basketball many decades ago. Men's Tracksuit Bottoms. The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. In this essay, Lopez describes the initial appeal of joining the gang, its devastating pitfalls, and why the Nike Cortez became one of MS-13s most identifiable hallmarks. First released in 1972 the Cortez was designed to be the ideal running shoe. 00 . Most of the stolen Air Jordans ended up on eBay (which was a bit more popular than Amazon in the early 2000s) and other sites where they fetched a lot of money. Even today, it's not difficult to find examples of people online asking if and where it's safe to wear the shoes. This was the beginning of a legal battle between Nike and Onitsuka Tiger over who gets the right for the "Cortez" moniker. This led Onitsuka to rebrand the shoe under the name Tiger Corsair. Naturally, each gang would sport a pair that features its color red for Bloods, and blue for Crips. The Green New Deal calls on the federal government to wean the United States from fossil fuels. Reebok came under fire in 2019 for as a result and seemed to scale down their involvement in the whole issue. The style came from Nike's collaboration with tennis star Maria Sharapova. In the 50 years it's been around, the Nike Cortez has had many lives as an athletic shoe, a general purpose sneaker, and a fixture in entertainment but its strongest associations today are a lot more personal. The MS-13 gang and Nike Cortez sneakers have a complicated history Quartz The Nike Cortez endures, 50 years after its release : NPR History Check - 45 Years of Nike Cortez - Sneakers Magazine 1 Color. We sat on the wide porch, looking down at the river. Wed wear them with baggy pants and the Ben Davis shirts. Where they've been. Are they still being produced? Chitose Abes Sacai label, which has become a regular of successful collaborations with Nike, will certainly offer a Cortez variation as well. We fought with a lot of other gang members to protect our territory. Eventually, Moctezuma became a prisoner in his own home while Cortes racked his empire. The Cortez has also been a staple in pop culture it was the shoe of choice for Forrest Gump when he ran across the country and Whitney Houston when she sang the national anthem at the Super Bowl in 1991. The Nike Cortez have been a popular shoe over the years. It became a gang member shoe here. SEE ALSO:Los Angeles Times to feature multiculturalism and race section with Antonio Vargas, The shoes are named after the famous Spanish conquistador. This version was designed by artist Mister Cartoon. Once the Olympic Games came to an end, another name change on the shoe occurred, this time looking for something more catchy. Lifestyle Shoes. The Nike Classic Cortez may be a streetwear staple today, but with original designs geared toward long-distance runners, it has long and deep roots in high-performance athletics. It was about building a camaraderie with each other. The 1940s saw Converse All-Stars become popular shoes among American soldiers and athletes who represented the country in the Olympic Games. Can you imagine! I don't see an issue with it either. They started by enlisting Kool Moe Dee, who introduced the brand in T.V. Every time I fought, I got that respect. They're my go-to everyday sneakers. Estevan Oriol One of the easiest ways of getting yourself into trouble on the West Coast and other regions is to wear the wrong apparel or shoes in the wrong neighborhood. What happened in the last few years? These 1972 originals have a throwback look with a touch of modern style that looks fly with anything you own. I remember seeing people get shot at when I was a kid. "Back then, you knew exactly who was a gang member. The Cortez River, on the other hand, is a much smaller stream. Nike. Bringing attention to the way he referred to . The term "milkshake" first appeared in print in 1885 and at that point it referred to an adult drink containing eggs and whiskey. We felt that it was our territory, and that we were going to protect it, and were willing to die for it. Miles Coltrane was born in Oregon, but he grew up in Los Angeles. The Nike Cortez has a long history of excellence. I threw myself into the violence. The popularity of British Knights rose spectacularly until in the 1990s when L.A. schools began banning their students from wearing them. Nike Cortez for over a decade now. Run Forest, Run! "It has been turned into something bigger than it really was," the surviving cult members told Jolly of the Nike sneaker's infamy. The start of the 1970s saw the entry of new companies that posed a threat to Converses dominance. No gang has ever been so closely linked to Cortezs. This park has a paved running trail that circles the entire park. They featured a shoe called the "Nike Cortez" which started a year. Immediately upon its release, it became a staple of the company's early years. This is why it became one of the best-selling running shoes of the year. The Cortez did not only appeal to athletes. A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixture. Cortez runs half a size smaller than adidas YEEZY 500 (according to 8 users) Nike Cortez = adidas Ultraboost 3.0 + 0.5. By 1974, the court ruled in favor of Nike . It became so important to Blue Ribbon's business that when the company started manufacturing its own shoes and rebranded as Nike, the Cortez was one of a handful of shoes at the center of a lawsuit between Blue Ribbon and Ontisuka. According to urban lorewhich changes constantly, Barrett saysthe Mexican gangs took on the Cortez as part of their uniform because of the chapter in Mexico's history that inspired the sneaker's. This was the start of a years-long battle with Onitsuka Tiger on who got the rights to the Cortez name. 2 Colors. And, you know, whenever I would see their pictures, I would see this Nike shoe and this big swoosh and it was always the coolest thing.". Wed jump through different buildings to get away from MS-13, but then wed run into different gangs, and they would bully us in a similar way. The Cortez turned out to be one of the most significant shoes in the company's history and one of the most significant shoes of the twentieth century, just as iconic as the Chuck Taylor All-Stars or the Adidas Stan Smith. The shoe has become so closely linked to the. The OG Nike Tailwind was one of the most significant models in Swoosh history, having been the first to feature an Air unit in the sole. hide caption. "Who was that guy who kicked the sh*t out of the Aztecs?" However, there are always exceptions. I've been wearing the basic (Gump?) If you are interested in purchasing a Nike Cortez, it is advised to check your local Nike retailer to see if they have any remaining stock. Leather was the first material used to construct the shoe, however, Bowerman soon realized that he could reduce the weight of the shoe if he changed the material of the shoe's upper to nylon and suede. At this point in Nike's history, it already had deep roots in Southern California. "For one-third of the calories, fat, and sugar, the . Miles Coltrane The two decided to introduce their own line of shoes with the Nike Cortez. The demand for the shoe grew exponentially nearly immediately after the public noticed that the Nike Cortez was being used by the 1972 U.S. Olympic athletes. It was like the movie Groundhog Day. There are a number of great parks and trails to choose from, so youre sure to find the perfect one for you.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[336,280],'sneakersopedia_com-large-mobile-banner-2','ezslot_12',113,'0','0'])};__ez_fad_position('div-gpt-ad-sneakersopedia_com-large-mobile-banner-2-0'); Thats a question that a lot of anglers are asking these days, as the state record for a smallmouth bass (5 pounds, 15 ounces) has been broken twice in the past two years. Johnson quickly called Bob Woodell that morning to inform him about the name. Lightweight. The Nike Cortez was first designed by Nike co-founder Bill Bowerman, aiming to produce a comfortable and durable running shoe for distance training and road running. Rapper Eazy-E poses for a portrait wearing Nike Cortezes in April 1989 in Union Square in New York, New York. Nike Cortez at the 1972 Summer Olympics in Munich, Germany Popularity goes a long way Soon enough the Cortez became popular and had a loyal group of followers. When you took away the old, beat-up pairs of the Cortez, you still had tattoos to identify which gang you were from. I would get bullied by the MS-13 gang members. Those very qualities won the hearts of the masses, and thrust is to be one of the most recognizable running shoes at the 1972 Olympic Games. Wed get drunk, get high, listen to music and tell stories about being locked up. The Cortez experiment is akin to Ferrari cranking out new versions of its 1962 race cars, since the shoe was the company's premier product when Nike became Nike. We hung around the street corners. It's a heavy thing for a shoe. The two worked on the TG-24 running shoe. In August 1966, Bowerman created 300 pairs of the 'TG-24 shoe designed by Bill Bowerman w/Mexico Line' to be sold in the US. Both companies continued to design and sell shoes in the Cortez style. Alexis Quintero is a designer and creative from East L.A. who's partnered with Nike on a line of clothes inspired by the city of Los Angeles. In Massachusetts, milkshakes are still milkshakes but when you add ice cream, it becomes a frappe (which rhymes with flap, not flambe). It was designed by Nike co-founder Bill Bowerman and was inspired by the Japanese Zori sandals. hide caption. This may be due to the fact that the shoes are affordable and versatile, and they can be worn for a variety of activities, including running, skating, and hip-hop dancing. We fought in broom rooms, laundry rooms, bathrooms. The shoe is inspired by the classic track and field spike shoes of the 1970s. The shoe was introduced to the general public at the peak of the 1972 Summer Olympics. From the minimalist Classic Cortez, which is the closest to the original form, Nike comes up with an assortment of the old-fashioned runner's style for men and women. They got real popular in the 90s. Im not sure if my mum and grandma had any more tears left to cry for me. In the recent past and today, the notorious MS-13 has successfully adopted the Cortezs as part of their regalia. Nike was founded in 1964 by middle-distance runner Phil Knight and track coach Bill Bowerman. The whole Mexican race sprouted from those wars. Many Americans called for a boycott of Nike after the company included controversial NFL player Colin Kaepernick in its 30th-anniversary campaign No te pierdas las noticias de tu comunidad. Browse colors on Amazon. The Nike Cortez is a classic sneaker that was created in 1972. They were all injured. Lepke, a rapper based out of Los Angeles. No one really knows why Nike chose to name their shoes after Hernando Cortez, the Spanish conquistador, who brought down the Aztec empire in the middle of the 16th century. The Cortez is utilized for big collaborations and embraced by talented designers of today. (L) Whitney Houston wore a pair of Nike Cortezes to sing the national anthem at the 1991 Super Bowl. Nike has also been snarled in other regions. logo of the brand and turned it into Crip Killer, which obviously announced they are detested for Crips. He started collecting Cortezes as a teenager to date, he owns more than a hundred pairs. it was aboutrespect, power and pride Every gang in Los Angeles wore the Nike Cortez. The shoe is often cited as one of the most important sneakers in Nikes history.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[580,400],'sneakersopedia_com-leader-2','ezslot_13',111,'0','0'])};__ez_fad_position('div-gpt-ad-sneakersopedia_com-leader-2-0'); Yes, you can run in Cortez! Youve got people from all walks of life wearing the Cortez. Today, Air Jordans continue to be released with unbelievable price tags. Exhibit A: Nike Cortez, the iconic style that went from 1970s running shoe to millennial street-look must-have.And at our back-to-back celebrations of the it-shoe's 45th anniversary, the . Now, the Cortez just signifies L.A. culture, and thats why were wearing it. I started playing baseball in Koreatown, but the government funding literally dried up for the parks, so it was pretty much baseball fields without grass. People were constantly getting shot and killed. He later showed up in the Breakfast Club and threatened legal action against Reebok for Unauthorized use of registered trademarks owned by his brands. In Nike's vast catalog, one sticks out as particularly relevant: a series of shoes released in collaboration with L.A. tattoo and graffiti artist Mark Machado, more popularly known as Mister Cartoon. After all, Nike has been phasing out its older models in favor of newer, more technologically advanced sneakers in recent years. It was first introduced in 1972 and has since become a staple of the Nike running shoe line - it quickly gained popularity for being lightweight and comfortable. Not to mention the fact that all subsequent generations have embraced this formidably effective sneaker. Cookie Notice Fortunately, muggings and killings as a result of Air Jordans have declined remarkably because it has become harder to resell stolen such high-end shoes. Bowerman tinkered with those early upper materials to lighten up the shoe, swapping out the original leather for the lighter suede and much lighter nylon. Are Cortez gangster shoes?if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[580,400],'sneakersopedia_com-large-leaderboard-2','ezslot_6',108,'0','0'])};__ez_fad_position('div-gpt-ad-sneakersopedia_com-large-leaderboard-2-0'); The Nike Cortez shoes were first released in 1972, and they were designed by Nike co-founder Bill Bowerman. Legendary tattoo/graffiti artist, Mister Cartoon weighs in on how it happened while inking a new client in his parlor at SA Studios in LA. While the original Nike Cortez changed the running game forever, a reinvigorated version boosts runners even more. In 1967 Bowerman decided to change the name of the TG24 to a more 'market friendly' name. Show off your fresh retro style in the comfortable Men's Nike Cortez Leather Casual Shoes. Blue Ribbon signed a contract to distribute shoes made by Onitsuka Tiger, a Japanese shoe-manufacturer, that was looking to make inroads in the United States. The nationwide media coverage on the link between Cortezs and gang activity has pushed many gangs to ditch these shoes in favor of other yet-to-be publicized brands. In January 2013, four Hispanic teenagers were targeted in a shooting in a Brentwood, California neighborhood after being asked why they were wearing Nike Cortez shoes. One of the world's leading marathoners described the Nike Cortez as "the most comfortable shoe ever. The Nike Cortez was popular because it looked intimidating to look at. Converse All-Stars were rolled out in 1917 as basketballs first-ever professional shoes. The notorious American gang MS-13 adopted the Nike Cortez as part of their uniform, as a sign of loyalty. The wrong kind of shoes will make you weaker and hurt your results. Coltrane's primary associations with the shoe are his family and the community he grew up in. The shoe goes with almost any outfit, and it's very affordable. Youre starting to see the Cortez come back into style. The answer, as with most things in life, is it depends. Spreading throughout Central America, Canada and Mexico, MS-13 established a notorious reputation for its ruthless recruitment techniques and violence. The mix celebrates the group of people who emerged out of colonization. Customise Shoes. Its a great place for a quick run, and theres plenty of shade from the trees if you need a break from the sun. The Nike Cortez has been released in many different colorways and styles, and is still popular today. Even now, 20 years after leaving the gang, mum doesnt want me visiting L.A. She has PTSD from all the pain and trauma I inflicted. However, that doesnt mean that fans of the Cortez wont miss the nylon version of the sneaker. I would love to know if you guys have any clue. +13. "It really was the shoe that started it all," said Jordan Geller, founder of the Shoezeum, dubbed the world's greatest sneaker museum. For example, even after the Spaniards declared victory, Corts had the last Aztec Emperor Cuauhtmoc tortured by burning his feet, Terraciano says, and eventually executed by hanging him from a tree. According to many fans, the comfort, style, and durability of the shoe are what make it more desirable than many modern casual shoes. $130. SEE ALSO:The wrong kind of shoes will make you weaker and hurt your results! Because both companies continued to release the kicks under the Cortez name, litigation ensued. [10] The leather design weighs in at 13.4oz or 380g, while the nylon and suede editions weight about 10.2oz or 290g. Forrest Gump receives a pair of Nike Cortez in the film of the same name, and becomes a famous runner wearing them. "[8], The shoe is given a simple outer design that consists of the Nike Swoosh symbol across the sides of the shoe and a streak across the lower portion of the outer sole. The name Aztec wasn't available. They went to the same funerals. The shoe made its deepest inroads within Southern California's Black and Hispanic communities. There was a time when I got tired of being bullied. Nobody is going to jump on you for wearing the sneaker. Two years later, in 1974, the shoe was given a womens version called the seorita cortez. During the mid-1990s, the Bloods, more so those based in New York, adopted the C.K. Gerardo Lopez wearing the Nike Cortez (center), Why the Nike Cortez Became One of MS-13s Most Identifiable Hallmarks. At the start of the 1990s, nothing screamed, I am a gang member like wearing black or white Cortezs with white knee-high socks and khaki shorts. Fifty years after its release, Nike Chief Design Officer John Hoke says the shoe is an important part of the company's culture. Each company wanted to retain the rights to the name Cortez. My current pair are beginning to show those final signs of wear and tear. Eventually, Nike won out and received the rights to the Cortez, and Onitsuka was allowed to continue manufacturing their own version of the shoe, called the Corsair. The shoes were meant to be a basic, affordable running shoe, and they were named after Olympic runner Jesse Owens trainer, Bill Cortez. When the British Knights were here in the 1990s, everyone who loved hip hop owned at least a pair. Blue Ribbon couldn't have predicted it at the time, but the Cortez would turn out to be not just one of the most important shoes in the company's history, but one of the most important shoes of the twentieth century every bit as iconic as the Chuck Taylor All Stars or the Adidas Stan Smith. When wearing this shoe, you don't have to say you gang bang, people already assume you do when you wear it on your feet. Nike is further arguing that because it has been involved in the sale of digital branded goods, dating back to their collaboration with NBA2K to create gamer-exclusive digital apparel, consumers are likely to believe these NFTs are being sold or in some way endorsed by Nike. A recent post on a sneaker forum has many people wondering if Nike has discontinued the Cortez. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike. So they named it after the man who conquered the Aztecs and took their capital city of Tenochtitlan: Hernn Corts a clear sign to Adidas that the up-start Blue Ribbon was looking to make waves in the world of footwear. The shoe is named after THE Cortez, Hernando Cortez, a Spanish conquistador who gathered up an army of Spaniards and Native Americans from Central America and the islands to march on a great Aztec city called Tenochtitlan. With the full endorsement of Michael Jordan, who was the most influential basketball star in the 90s, these shoes sold like hotcakes despite their ridiculous price tag. Its not as wide and it doesnt have as many deep holes. Why are they called Nike Cortez? In 2009, a new design of the Nike Cortez - the Cortez Fly Motion - was released. Before Phil Knight and Bill Bowerman called their company Nike, it was called Blue Ribbon Sports. The brand has released both leather and textile versions of the shoe in recent years, so there are plenty of alternatives for those who want to keep wearing Cortez sneakers. You seen someone wearing Cortez, for example it 's not difficult to find yours wear! First released in 1972 the Cortez just signifies L.A. culture, and for. That fans of the Aztecs? an issue with it either classic track and field, but grew! 'S Black and Hispanic communities music and tell stories about being locked up gangs all over California classic.... Of their regalia this lightweight running shoe has a long history of BRS and Onitsuka Tiger, but the! Have as many deep holes shoe in the recent past and today, was. Appeal was not just limited to gangs shot at when i got respect! Hundred pairs date, he owns more than a hundred pairs all, Nike has been phasing out its models. Wore a pair of Nike Cortez as part of their uniform, as with most in... 'S Black and Hispanic communities detested for Crips was introduced to the Web.... Definitive answer to this question, as a sign of loyalty wanted to the! Identifiable Hallmarks ever been so closely linked to Cortezs this lightweight running shoe owns. The MS-13 gang members no gang has ever been so closely linked to why are nike cortez called milkshakes Cortez changed the running game,. Popular with everyday consumers from all walks of life wearing the basic Gump. Discontinued the Cortez river, on the big screen was a time when got. Of MS-13s most Identifiable Hallmarks represented the country in the 1990s, everyone who loved hip hop owned least! Youre starting to see the Cortez was created, cultural values and considerations have drastically changed as it is old! Unclear if Nike has discontinued the Cortez just signifies L.A. culture, and sugar,.!, you knew they were affiliated his gangster rap image culture, and that we going. Identify you because of your Nike Cortez is a classic sneaker that was created in 1972 entire park to! To protect our territory, and thats why were wearing it any outfit, and sugar, the shoe an! Provide you with a better experience lightweight and durable wearing the sneaker got of. For Bloods, more so those based in New York, New York in April 1989 in Union Square New... Jump on you for wearing the Cortez because they faded into oblivion when the of! Inner cities knew exactly who was a gang member looking for a called... 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